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Bitpanda enables Lydia to offer digital assets to their users via their White Label Solution

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  • Austrian fintech unicorn Bitpanda and leading French mobile financial services super-app Lydia join forces to facilitate access to digital asset investing for everyone.
  • Lydia leverages Bitpanda’s digital finance infrastructure and uses its White Label Solution to enable their 5.5 million users to invest in digital assets, 24/7.
  • Lydia’s users will have the freedom and flexibility to invest in what they believe in — commission-fee fractional stocks*, cryptocurrencies, or precious metals, from as little as 1€. 

Austrian fintech Bitpanda and French mobile financial services super-app Lydia joined forces to offer Lydia’s 5.5 million users access to investing in digital assets. Lydia uses Bitpanda’s White Label Solution, a cutting-edge API-driven infrastructure that enables fintechs and traditional banks to give their customers 24/7 access to investing.

Founded in 2014 as a crypto-trading company, Bitpanda has evolved into a leading investment platform offering users the opportunity to invest in a wide range of digital assets: cryptocurrencies, stocks, ETFs, precious metals. The fintech recently entered the B2B2C market by launching its White Label Solution, which enables fintechs, traditional banks and online platforms to give their users access to trading, compliant and secure, with the look and feel of their brand.

Bitpanda’s service is now fully integrated with Lydia’s super-app, and transactions are executed via Bitpanda. Over 5 million Lydia customers will soon be able to invest in a wide range of digital assets ranging from cryptocurrencies to commission-free fractional stocks*, including the CAC40, ETFs, and precious metals –  from as little as 1€.

Eric Demuth, Bitpanda Co-founder and CEO, said: “At Bitpanda, we are firm believers in the innovative power of digital assets and blockchain technology. Our goal is to reimagine what it means to invest, by making simple, easy-to-use financial products for everyone. This is why we are delighted to partner with Lydia to offer a state-of-the-art trading experience to Lydia’s users through the Bitpanda White Label Solution. We are confident that this is just the beginning: we are committed to offering everyone investment options for any budget and risk appetite, at the tap of a button!”

“With Lydia trading, our ambition is to widen access to investment assets, to make it accessible to everyone  whether they are simply curious, beginner investors or experts. Our users get to choose what their money finances, contrary to the traditional bank system. We are the first on the French market to provide such an extensive range of digital assets”, adds Cyril Chiche, CEO and Co-founder of Lydia.

About Bitpanda

Bitpanda makes investing accessible for everyone. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, Bitpanda removes the barriers to investing by harnessing the innovative power of digitised assets and blockchain technology. With more than 600 team members and over 3 million users, the company is one of Europe’s fastest growing fintechs. The user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the stocks, cryptocurrencies and precious metals they want – with any amount of money.

About Lydia

Lydia is the daily financial “super-app”, used by more than 5 million users, and a third of the French 18 to 35 year olds. By providing a simple-to-use experience, it offers all essential services to properly manage one’s financial life: current & shared accounts, remunerated saving, express loans, instant bank transfers, mobile payments and investment. Launched in 2013 by Antoine Porte and Cyril Chiche, the Paris-based French fintech has raised $160 million from international investors such as Accel, Tencent, XAnge, New Alpha, Groupe Duval or Founders Future, and has a workforce of over 150 collaborators.

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