Irvine, California – December 2, 2024 – Finfare Inc., the hyper-growth fintech company is celebrating its three-year anniversary with an exciting brand refresh and several industry honors.
The brand revamp reflects the company’s evolution and its ongoing commitment to its mission to transform financial experiences, clearing the way for people and businesses to save money, grow, and thrive.
Finfare was founded on December 6, 2021 by Wayne Lin, the company’s CEO — and was recently celebrated as one of the Top Startups in Los Angeles, among only 10 other emerging companies in the greater LA area.
Commenting on the company’s anniversary and future plans, Lin said: “As we conclude our third year, we look forward with great anticipation. Building on our success to date, our teams are more focused than ever on creating simple solutions for optimizing personal finance and achieving sustainable business growth.”
The company, which offers innovative products including Finfare Money and Finfare Connect, has tripled in size in the past 18 months across its Irvine, California and London-based offices.
A new look for a new chapter:
As Finfare celebrates three successful years, the company is unveiling a comprehensive brand refresh designed to represent its journey, mission, and future growth.
The refreshed brand features natural elements symbolizing growth and flow, and fuses geometric and organic shapes with earth-related imagery. This compelling visual identity communicates the high-level, emotional benefits that Finfare provides its customers — including growth, empowerment, resilience, and transparency.
Key updates as part of the overall refresh will include:
- Brand Strategy: Revamped mission, vision, values, positioning, and tone of voice.
- Brand Identity: Redesigned logo, typography, and colors, updated marketing materials, website, digital elements, social media visuals, and customer-facing assets such as print advertising executions, business cards and general signage.
Ingrid Sierra, Chief Marketing Officer, Finfare Inc.: “Refreshing our brand was a natural evolution as we continue to grow as a company and expand our impact. This new look reflects our role as a high-end fintech company and helps us make a powerful, professional first impression while staying true to our values of growth and transparency.”
2024 Awards and Industry Recognition:
In recognition of its fast-paced growth and as an outstanding employer, Finfare received several honors and industry awards in 2024, including:
- LinkedIn Top Startups 2024: The 10 Companies on the Rise in Los Angeles
- A Great Place to Work: The 2024 Great Place to Work Trust Index Survey
- Top 10 Fast Growing Fintech in U.S. as named by Mobile Reality
- AWIN’s Global 2024 Power 100
Looking ahead:
As Finfare enters its fourth year, the company is poised for exciting growth and impact. The brand refresh marks the beginning of a new year — and reaffirms the company’s long-term goal to serve as a beacon that inspires and motivates its customers, stakeholders, and employees.
About Finfare:
Founded in 2021 by CEO Wayne Lin, Finfare is driven by a vision to deliver accessible and intelligent expense management solutions. The company has grown to over 100 employees, completed two acquisitions, and serves a diverse clientele from small businesses to large enterprises.
With innovative offerings like Finfare Money and Finfare Connect, Finfare empowers customers to save, grow, and thrive. Headquartered in Irvine, California, with a global presence in London, the company has tripled in size over the past 18 months. Recognized as a LinkedIn Top Startup of 2024, Finfare’s brand reflects its core values of growth, empowerment, and transparency as it continues to expand.
