Vietnam’s leading commercial bank will leverage Backbase’s engagement banking platform to offer the next generation of corporate and retail banking services
Hanoi, June 3, 2021 — The Vietnam Technological and Commercial Joint Stock Bank (Techcombank) has chosen Backbase, the engagement banking platform provider, to accelerate the digitalization of its retail and corporate omni-channel engagement. Under this collaboration, Techcombank will leverage the Backbase engagement banking platform to innovate and design new digital financial services experiences for both retail and corporate customers.
Backbase will deploy its engagement banking platform to give Techcombank greater agility and time to market for its digital strategy. Moreover, the platform will allow Techcombank to create, manage, and optimize its end-to-end customer experience seamlessly as it scales up its digital offerings as a digital-first bank.
According to the Fintech & Digital Banking 2025 Asia Pacific report published by Backbase and IDC, mobile transactions in Vietnam are expected to increase by 300% between 2021 and 2025, led by an upsurge in mobile payments. With shifting demands for financial solutions amid an increasingly digitally savvy consumer banking segment, banks are faced with an urgent call to reinvent their banking infrastructure to provide their customers with value-added services and alternatives across multiple engagement touchpoints, including mobile.
Pranav Seth, Chief Digital Officer of Techcombank said, “To achieve our new vision of “Change banking, Change lives”, Techcombank is embarking on a customer-centric, data and digital-first transformation. In a post pandemic world, making digital experiences simple, safe and seamless while empowering our staff to advise customers in an extremely personalized manner is a core priority. By transforming our customer engagement platform, Techcombank will be able to innovate at speed to create better products, scale our operations, and make it possible to create a seamless banking experience for our customers. We are confident that with Backbase’s expertise in omnichannel banking systems, they are the right partners who will help us get there.”
By doubling down on its digitalization efforts through Backbase’s platform, Techcombank is looking to gain an edge by addressing unmet needs and deepening financial enablement for both Vietnamese small and medium-sized enterprises (SMEs) as well as the larger population.
According to the Ministry of Planning and Investment, Vietnam had more than 760,000 enterprises at the end of 2019, with around 98 per cent being small and medium-sized enterprises. Additionally, the World Bank found that only 30.8% of Vietnamese aged 15 or older have a banking account in 2018.
By leveraging the Backbase Engagement Banking Platform, Techcombank aims to provide a comprehensive approach to unlocking access to the next generation of financial services for Vietnamese consumers.
Riddhi Dutta, Regional Director for ASEAN and South Asia, Backbase, said, “As banks rise to meet the increasing demand for online and mobile banking from their customers, they are also opening up new possibilities to work with innovative fintechs and adopt new technologies. We are excited to embark on this digitalization journey with Techcombank, one of the largest joint-stock banks (JSBs) in Vietnam, which is leading innovation efforts in the country’s financial sector as it looks to implement a digital-first approach for its core strategy.”
About Backbase
Backbase is on a mission to transform the broken banking system, so financial institutions don’t just interact—they engage—with the people they serve.
That’s made possible with the Backbase Engagement Banking Platform—powering all lines of business on a single platform, including Retail, SME & Corporate and Wealth Management. From digital sales to everyday banking, the platform’s entire design focuses on a seamless and captivating experience for both customers and employees.
Industry analysts Forrester, Ovum and Celent continuously recognise Backbase’s front-runner position, and over 120 large financials around the world are powered by the Backbase Engagement Banking Platform—including AIB, Barclays, Banamex, Bank of the Philippine Islands, BNP Paribas, Bremer Bank, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac and Wildfire Credit Union.
About Techcombank
Techcombank was established in 1993, just as Vietnam was beginning its transition from a centrally planned to more market-oriented economy.
As Vietnam’s most pioneering bank, it is committed to continuously delivering greater value to customers and stakeholders. Techcombank’s customers seek autonomy, and they own their desire for success on their own terms. The Bank’s mission is to lead the digital transformation of the financial industry, enabling individuals, businesses, and corporations to progress and thrive sustainably. It believes a society can only prosper when its people are financially empowered.
Starting with VND 20 billion in charter capital, Techcombank is now Vietnam’s 3rd largest bank by profit with highest return on assets. This success is driven by a strategy of focusing on customers and their evolving needs, especially over the past 5 years. In the next five years its focus on customers will not change but products and services will be further enhanced, being enabled by stronger than ever investments in digitalization, data and talent.
Techcombank provides a broad range of products and services to over 8.4 million retail and corporate customers in Vietnam. Its extensive network includes one (1) head office, two (2) representative offices and 309 transaction offices across 45 cities and provinces.
Techcombank is rated highest among banks in Vietnam with a Ba3, Positive Outlook by Moody’s and was the only bank that was restrained by sovereignty ratings. It is rated BB-, Positive Outlook by S&P. The Bank was named The Best Bank in Vietnam by Euromoney in 2018, The Best Bank in Vietnam by FinanceAsia in 2020. Techcombank is listed on the Ho Chi Minh Stock Exchange (HoSE) under the ticker TCB VN.
